Google Ads Agency in Täby

The ad budget for Google Ads is paid directly to Google and depends on three main factors:

A simple calculation model for lead-based businesses: number of leads you want per month × target CPA = required ad budget. If you want 20 leads and your target is 600 SEK/lead, you need 12,000 SEK in ad budget.

Typical budgets for different goals:

Please note that the agency's management fee is separate. Ad budget and management fees are always clearly separated in our invoicing.

Google Ads and SEO drive traffic in fundamentally different ways, with different time horizons and cost models.

The optimal strategy for most local businesses is to combine both: Google Ads provides immediate traffic while SEO is built in parallel. Ad data reveals which keywords actually convert, and that insight directly guides which keywords we prioritize in our SEO work.

Google Ads offers rapid visibility — campaigns can be live within 72 hours of project launch. But visibility and profitable results are not the same thing. Expected timeline for a new account:

Week 1–2: Campaigns are active and gathering click and conversion data. Bids are conservative and manual during the data gathering phase to protect the budget.

Week 3–6: Sufficient data exists to identify which keywords, ad texts, and times convert. Negative keywords are continuously cleared and irrelevant clicks are stopped. CPA begins to drop.

Month 2–3: Google's machine learning has enough conversion history for smart bidding (t-CPA or t-ROAS) to function effectively. The most notable improvements usually occur here.

Month 3–6: Full campaign maturity. A CPA reduction of 30–40% from campaign start is a realistic goal at this point — in line with our average of −38%.

If we take over an existing account, improvements are often seen sooner since we work with existing conversion history rather than starting from scratch.

Always — and this is an absolute requirement that is never negotiated.

We always create and manage campaigns under your own Google Ads account, linked to your Google account. You remain the account owner with full administrator access.

Why is this financially crucial? Your ad account holds assets with real value:

Conversion history: Google's machine learning is trained on your account's specific data. An account with 6 months of conversion history performs fundamentally differently than a new account — and this history is impossible to recreate if you lose access.

Quality Scores: Each ad group builds up a QS (1–10) that directly determines your CPC and ad position. High QS yields lower cost per click for the same position. It takes months to establish and is tied to the account.

Campaign structures and negative keywords: Months of optimization work representing hundreds of thousands of kronor in ad experience — impossible to exactly reconstruct.

Some Google Ads agencies work under their own manager accounts and offer clients only shared access. If you switch agencies, you lose all data. We never practice this. Your account is yours — regardless of whether you continue with us or choose another provider.

ROAS (Return on Ad Spend) is revenue divided by ad cost. Your target ROAS should be based on your margins:

Typical levels we see for e-commerce after optimization are 4–7× ROAS.

Our free account audit is a technical review covering:

You'll receive a written report detailing the three actions providing the greatest improvement — completely without obligation.

Yes — account takeovers are more common than starting from scratch and we have an established protocol to execute it without disturbing ongoing campaigns or Google's machine learning.

What is always preserved during an account takeover:

– All conversion history (critical for smart bidding)

– Established Quality Scores per ad group

– Existing campaign structures and negative keyword lists

– Historical statistics and benchmark data

Our takeover protocol:

Day 1–3: Complete account review and documentation of the current status. We identify loss points — broad keyword groupings, missing conversion tracking, low-QS ads eating the budget.

Day 3–10: Structural improvements are implemented gradually and cautiously so as not to reset the campaign's learning status in Google's algorithm.

Day 5–14 (if needed): New or corrected conversion tracking is implemented directly in the code if existing tracking is flawed or faulty.

Full deployment under our management typically occurs within 2 weeks.

Important: we never pause ongoing campaigns during the transition. Ongoing conversion data is valuable for machine learning even if the campaigns are sub-optimal — an abrupt stop costs more than it saves.